This post originally appeared June 30, 2014, on another blog of mine. It tells more about how we came to try the 30 Questions exercise. The order (which doesn’t matter) has changed and a couple of the questions may have been rephrased slightly, but otherwise it’s the same.
Nobody, not even web professionals, can look at a web site for 30 seconds and tell if it’s good. They can tell immediately if they think it’s attractive, and people with an experienced eye can pick out obvious problem areas. To assess a web site’s quality, we have to start by separating the content and function from the presentation.